Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the COEX underground mall in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: Buildings are seen at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: A woman sits at a cafe in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the COEX underground mall in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: A woman prepare for open her tanning shop in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People sit at a cafe in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People sit at a cafe in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People sit at a cafe in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: A woman prepare for open her tanning shop in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

Photo by Chung Sung-Jun/Getty Images

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the COEX underground mall in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: Stairs are seen at the COEX underground mall in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the Gangnam subway station on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the Samsung subway station on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)

Inside Seoul's Gangnam District

SEOUL, SOUTH KOREA - SEPTEMBER 24: People walk at the shopping district in Seoul's Gangnam District on September 24, 2012 in Seoul, South Korea. The Gangnam District is the wealthiest neighbourhood in South Korea, home to politicians, actors, major corporate headquarters and the banking and financial industries. Known as the "Beverly Hills" of South Korea because of the concentration of wealth. The Gangnam lifestyle was featured in the worldwide hit single "Gangnam Style" by South Korean rapper, Psy. Earlier this month the Gangnam district awarded Psy with a plaque and named him an honorary ambassador. (Photo by Chung Sung-Jun/Getty Images)