A new study out of the Standford School of Business* found that while playing hard to get is just about the oldest game in the book, it can actually be counterproductive.
Apparently, when someone is denied the object of their affection it makes them want it more. That’s no shocker, I’ve been playing that game with boys since 8th grade. But (and it’s a big but) when they get, it they want it less. As soon as they have the object they desire their interest is much less intense than if they didn’t have to to chase the object to begin with. Basically, Hard to get = want more, like less.
That pretty much explains every break-up I’ve ever had. You know the Break-up Syndrome: dump, miss like whoa and wonder why you were so stupid, get back together, dump again because you were right the first time.
According to the study, this want more/like less phenomenon is stronger in women than it is in men. The difference is in our emotional reactions. While women tend to feel more deeply, they tend to be less emotionally reactive. Men, on the other hand, says the study, are more excitable and raw with their emotional intensity.
Translation, women are more mentally calculating in their emotions, so a rebuff gets their gears turning and makes them more interested. Men on the other hand, are more instinctive, so when they’re rebuffed they’re more likely to call her a few names, lick their wounds, and move on.
Hmmm, mayhaps it’s time to rethink my dating strategies.
*Who knew business schools did studies about love?
NOW TV
